Want to grow your service business?
If I asked you if your business had a BADASS brand, how would you respond?
Would you even know what I meant by being a badass brand, or practicing 'business badassery'?
In short it means being:
Truly authentic in all things
Clear on and communicating your truth unapologetically
Showing up, amping up and never being satisfied with status quo
Persistent, gritty, and committed to your goal and those you serve
Consistent from the inside out and the outside in
Clear on your vision, your goals, your mission, your values
Being clear on exactly who you are for and who you are not!
Committed to superior customer service at every touchpoint
Focused on constant improvements to drive strategic growth
So, are you practising 'business badassery'? Or does you brand need a little help embracing its inner badass?
Have a read of these questions for your answer
If your brand is coming up short, the good news is... WE CAN HELP!
Dr Fon Powell shares her feedback on the project we worked on together. Often a brand is only thought of as an external force. This project exemplified the importance of translating the brand and its core values INSIDE the organisation. Through strategic discussions, message creation and implementation, we developed and articulated a Core Values communication program that drove focused employee attraction, improved employee retention, improved training and created an aligned organisational culture. So pleased to do good work for an organisation that does such important work in the community. Thanks, Fon for the opportunity to work together!
Sam shares his thoughts on how The Growth Garden has helped him establish solid brand foundations, understand his ideal client profile and develop messaging that speaks directly to his target audience. Thanks for the kind words, Sam! https://www.samuelcouzicoaching.com/