Nonfiction book marketing for business leaders, founders, and change makers.
Nonfiction book marketing for business leaders, founders, and change makers.
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Want to grow your service business?
Effective book marketing not only maximises your book's ultimate success, it can actually help grow your business!
Effective book marketing not only maximises your book's ultimate success, it can actually help grow your business!
Want to grow your impact by writing a book?
Want to grow your impact by writing a book?
Step into The Growth Garden where bestsellers and businesses bloom!
Step into The Growth Garden where bestsellers and businesses bloom!
Writing your book only gets you part way there.
Getting it in the right hands and under as many of the necessary eyeballs as possible is where the real impact happens!
It’s time to release your remarkable: it’s time to write, publish, and market your book so your impact is felt!
We’re calling all innovators, sages, change makers, fresh thinkers, legacy leavers… let’s get your work out there.
There are many possible reasons why you’re writing your book:
Grow your business or your profile
Make a statement
Challenge a norm
Educate an audience
Affect change
Inspire others
Increase your business impact or your profits.
You can’t do any of these unless you actually write it, publish it, and MARKET IT WELL 🙂!
Is this you?
Is this you?
You’ve got a story to tell, insight to share, ideas to express, and an impact to make.
You’ve got a story to tell, insight to share, ideas to express, and an impact to make.
Stages of Book Marketing
Stages of Book Marketing
BEFORE YOU START WRITING
BEFORE YOU START WRITING
When You Have A Well Formed Idea
WHILE YOU’RE WRITING
WHILE YOU’RE WRITING
As You Begin Writing
While You Write
WHEN THE WRITING IS DONE
WHEN THE WRITING IS DONE
One Month Prior to Launch
Launch Day
Post-Launch and Ongoing
Need Book Marketing help?
Need Book Marketing help?
Which way works best for you?
Which way works best for you?
DIY. Do It Yourself!. For the independent author who wants to take charge of their book marketing but is still keen to benefit from expert tools and guidance. We’ll provide you strategic guidance and some of the proven marketing tools but you'll be on your own to implement them yourself.
Done WITH YOU. For the author who wants a personalised plan and support but is comfortable implementing lots of it themselves. These authors want to benefit from expert tools and guidance. This option includes. planning, consultation, process recommendations, marketing priority setting, review of the tools already in place, and the development of those still required to get the job done!
AD HOC Consulting. For the author who knows they need some support but is unsure as to what type, how long, or what sort of commitment they are prepared to make. They may be comfortable implementing marketing activity themselves but know there is value in receiving additional expert tools and guidance, or supplemental advice on their efforts to date. This option may include. planning, consultation, process recommendations, marketing priority setting, and review of the tools built by the author or other marketing service providers.
Done FOR YOU. For the busy author who values strategic guidance, and wants to collaborate in the planning, goal, and priority setting, as well as provide the final say,. But this author would far rather see most components of the marketing infrastructure built for them rather than have to build it for themselves.
With options from one-off consults to 12 month support packages, you'll have the type of support you need for as long as you and your book need it!
With options from one-off consults to 12 month support packages, you'll have the type of support you need for as long as you and your book need it!
Why do you need strategic book marketing?
Why do you need strategic book marketing?
To maximise your book’s ultimate success and help grow your business!
To maximise your book’s ultimate success and help grow your business!
Strategic and successful book marketing starts much earlier than you might expect. It begins with your core concept and at the idea stage, way before the writing process is fully underway.
It begins with your why, your content, your insight, your experience, your goals. It starts with your audience and the benefits they will receive as a result of reading your polished final product!
Marketing efforts for your book most certainly do not begin AFTER you have completed your book. In fact, they are more effective the earlier they begin.
Effectively marketing for your book starts at the very beginning.
And, they can be divided into a three phase process:
Before I write the book
While I write the book
After I’ve written the book
First you write the book, then you market it, RIGHT?
First you write the book, then you market it, RIGHT?
WRONG!
WRONG!
Getting your book in the right hands and under as many of the necessary eyeballs as possible is where the real impact happens! To do that you need to embrace the marketing process from the very beginning.
Don’t be the best kept secret!
Maximise your book’s sales, profitability, reach, and message by ensuring you’re embracing book marketing strategies from the start!
Are your book marketing efforts setting your book AND your business up for success?
Are your book marketing efforts setting your book AND your business up for success?
ORDER YOUR FREE BOOK MARKETING RESOURCES HERE
ORDER YOUR FREE BOOK MARKETING RESOURCES HERE
Pre-Publication Checklist
Pre-Publication Checklist
FREE
Post-Publication Checklist
Post-Publication Checklist
FREE
Books Grow Businesses
Books Grow Businesses
FREE
Titles Are Tough
Titles Are Tough
FREE
The Art Of The Blurb
The Art Of The Blurb
FREE
Your Ideal Reader Profile
Your Ideal Reader Profile
FREE
Not sure what help you need?
Not sure what help you need?
The Growth Garden offers authors marketing support every step of the way
The Growth Garden offers authors marketing support every step of the way
Your Full Suite of Book Marketing Support Options Include:
Your Full Suite of Book Marketing Support Options Include:
Goal setting to provide clear focus and ensure you understand your objectives in detail
Branding to ensure that all your efforts are working together to deliver on your unique brand promise.
Marketing planning to integrate your business and book marketing efforts to create maximum impact for both
Visioning exercises to understand where, why and how your book fits with your larger calling
Custom book marketing plans to sell more books, maximise your impact, and accomplish specific goals
Book, Business, and Personal Branding support to ensure continuity and consistency across all channels
Ideal reader profiling so that you intimately understand your reader and how to reach and sell to them
Social and community building supports to build compelling social profiles and build the growing communities required to amplify your success
Ongoing marketing consultations to ensure you’re on it and setting yourself up for success every step of the way
Individual promotion/marketing campaign creation to achieve specific results - from pre-order campaigns, to your big launch, to new markets campaigns that get results
DIY tools to equip you with the insight required to create marketing success. These include tip sheets, worksheets, templates, guides, etc. for when you’d rather do it for yourself.
WRITING THE BOOK DOESN’T MAKE THE IMPACT.
WRITING THE BOOK DOESN’T MAKE THE IMPACT.
GETTING IT IN THE RIGHT HANDS DOES!
GETTING IT IN THE RIGHT HANDS DOES!
Investing in book marketing expertise pays off!
Investing in book marketing expertise pays off!
Effective book marketing sells more books, amplifies your message, maximises your impact, and actually helps grow your business!
Effective book marketing sells more books, amplifies your message, maximises your impact, and actually helps grow your business!
Professional book marketing expertise delivers a variety of benefits that all lead to you and your book (and your business) making a bigger impact!
Strategic book marketing delivers:
CLARITY - teaching you what to do, what not to do, and the tools to tell the difference
INDUSTRY INSIGHTS - tricks of the trade, fast tracks, tapping into others’ experience
FOCUS - helping you to focus on clear goals, actions, and milestones so that you reduce potential overwhelm
CLEAR PRIORITIES - showing you the difference between the needs and wants and the order they’re required
FAST TRACKED RESULTS - getting you better and faster results because you’re better prepared
A SOUND MARKETING PLAN - so that you know what’s coming and can plan resources, time, funds to achieve it.
EFFICIENCY AND AN ACCELERATED PROCESS - working smart and leveraging sound strategy to avoid getting bogged down in the marketing minutia
A MORE SUCCESSFUL LAUNCH - ensuring that all your hard work pays off when it really matters
BETTER ONGOING SALES RESULTS - with solid growth foundations in place, you’re better set up to maximise sales and exposure potential
AN INTEGRATED AND LEVERAGED OFFERING - linking your book goals to your business goals delivers maximum impact
EXPLANDED GROWTH POTENTIAL FOR YOU AND YOUR BUSINESS - so that you leverage your book's growth potential for your business
The benefits are well worth the investment!
The benefits are well worth the investment!
Kind words from clients
Kind words from clients
Some great feedback from first-time author Carrie-Ann McLean on how Linda has helped her to market her new book.
"She's absolutely amazing! Linda offers a variety of ways to work with you. I chose the Done With You 6 month marketing package so she's also teaching me along the way. She's helped me with my book launch, setting up all my social media platforms, getting my branding right, and so much more!"
"If you're an author looking to market your book, I highly recommend Linda to you. You can't go wrong!"
Carrei-Ann McLean - Author, Budget Right
Helping authors grow means, ‘Seeing the light bulbs go off in their heads’!
Helping authors grow means, ‘Seeing the light bulbs go off in their heads’!
"Linda has been an invaluable resource for EdTechTeam Press’ recent launch and branding.
As an author herself, she really understands our needs as a publishing company. She was instrumental in helping us develop our strategic direction, and she partnered our goals with the perfect marketing tools and techniques, something we could not have done on our own.
We are so happy with her strategic guidance that we also have her consult with individual authors, and during those meetings I can almost see the light bulbs go off in their heads as she gives them targeted ideas to help them grow their own brands."
Holly Clark - Head of Publishing, EdTechTeam
In my book coaching and publishing services business, I have seen many brilliant independently published non-fiction books struggle to reach their full potential because the author’s marketing strategy has not been well-thought-out. It has not been a service I have provided either.
However, I have recently introduced several author clients to Linda Johannesson and as they have worked with Linda and me on developing their books and their marketing strategies and materials, they have found this integrated ‘book & business growth’ approach empowering.
I have worked hard to establish a respected reputation in the world of independent publishing, so I am very careful about who I choose to recommend, endorse or work with. I am now confident that Linda and I have common values and a clear joint mission: to bring our two areas of unique expertise together at the intersection of books and marketing to maximise the impact of publishing for the author, their brand, and their business.
Bev Ryan, Certified NF Book Coach, Book Production Manager
www.smartwomenpublish.com
I am very careful about who I choose to recommend, endorse or work with.
I am very careful about who I choose to recommend, endorse or work with.
She will make your life as an author so easy!
She will make your life as an author so easy!
Linda is amazing to work with and she overdelivers which is wonderful. She has helped me create a compelling blurb, author bio and has been incredibly responsive on email. I highly recommend Linda because her knowledge base is high and she has all the templates for all the elements you need as an author. I can’t recommend her highly enough. It is a no brainer to work with her. She will make your life as an author so easy! Thank you Linda!
Lynda Lovatt, Founder Lady Talk
Never leave the scene of a decision (or inspiration ) without first taking specific action toward its realisation.
Tony Robbins
Now is the time to act!
Now is the time to act!
Contact us
Contact us
in the way works best for you.
in the way works best for you.
The Growth Garden Email: Iwannagrow@growthgarden.au
Tell Us What You Need: Support Request Form
Book An Appointment: The Growth Garden Calendar
Linda’s LinkedIn: https://www.linkedin.com/in/lindajohannesson/
You want to share your story and grow your business by writing your book!
You want to share your story and grow your business by writing your book!
We want to make sure your message gets amplified and your impact is maximised. When your book ends up in as many of the right hands and opens as many doors as possible that's when the growth happens!
We want to make sure your message gets amplified and your impact is maximised. When your book ends up in as many of the right hands and opens as many doors as possible that's when the growth happens!
JUST A FEW OF THE WAYS YOUR BOOK CAN HELP GROW YOUR BUSINESS
JUST A FEW OF THE WAYS YOUR BOOK CAN HELP GROW YOUR BUSINESS
Book sales and spinoff sales - royalties, workbooks, courses, certifications, memberships, promotional merchandise
Content resource for populating your socials, blogs, videos, etc
Get you media/podcast/blogger attention/ interviews
A powerful networking tool/door opener, increases credibility/opportunities
Land you speaking gigs and become your signature keynote speaking topic
A launchpad to new product/service development
Lead generation
Staff attraction/retention
Increased service fees
Enhance yours/your company’s brand
Step into The Growth Garden where bestsellers and businesses bloom!
Step into The Growth Garden where bestsellers and businesses bloom!
Budget Right
Budget Right
Carrie-Ann McLean
Carrie had a compelling story to share. She wanted to help eliminate debt and improve the financial and mental well being of others. She had lived through it - she overcame huge debt and homelessness. Her story is one of hope, determination and resilience. She came to The Growth Garden for marketing help BEFORE her book was even published. We got clear on her goals. We created an authentic brand, we planned her book launch, we created her messaging platforms and honed her key messages. We developed a marketing plan customised to her goals that included an aggressive media outreach strategy that has seen her on guest on numerous podcasts, along with radio and magazine interviews. Carrie-Ann has grown a social media following and has been sharing her story and her Budget Right message ever since. We have created the beginnings of a movement and she continues to affect change. Carrie-Ann is changing habits and perspectives while empowering others to do what her title says, and Budget Right!
Life's NEXT Path
Life's NEXT Path
Carol McGowan
Carol not only wrote Life's NEXT Path, she was on one herself! Carol was referred by Bev from Smart Women Publish as she was working through the editing phase of her first book. She was initially seeking book marketing advice. But Carol was quick to consider the opportunity this book presented for her business Strategic Achievement Coaching. The Growth Garden helped Carol work through the early marketing decisions surrounding her book, including the title, the cover design and the connection to her coaching business. The time was right to revisit her coaching business offering and we conducted a comprehensive branding review for Carol. This resulted in a revitalised business offering, a clear understanding of her competitive strengths, an enhanced understanding of her ideal client and clear direction for her ongoing positioning, messaging and growth strategy. And all before her book was even out! Books can be the impetus to grow businesses. Watch this space because there is lots of book marketing activity yet to come. Something tells me Carol's NEXT Path is going to be fabulous one!
Lady Talk
Lady Talk
Lynda Lovatt
Lynda's first book is part biography, part reference manual and part memoir with a message. She came to The Growth Garden when she had completed her first draft looking for book marketing support while she was getting editing/publishing support elsewhere. Our initial discussions uncovered some unmet business goals and needs as well as some book specific growth goals. Both Lynda's book and business share the same name and talk a lot about vaginas and the taboo topics in women’s health. Her goals are to continue to grow a thriving business that advocates for women's health and helps them navigate menopause while also increasing her own expert profile. We reviewed and revised a lot of her messaging, implemented some new growth strategies, expanded her social messaging, and grew her email lists before we even started creating the customised book marketing plan. We are currently in the pre-launch marketing phase where we're building her author platform, creating promotional tools like her book trailer and her media kit and conducting media outreach and planning book launch activities. Expect to be hearing more Lady Talk soon.
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