Growth Strategies
Create GROWTH strategies that get results!
ONCE THE FOUNDATIONS ARE IN PLACE, FOCUS ON SCALABLE AND REPLICABLE GROWTH STRATEGIES TO DRIVE YOUR RESULTS
The strategies used for growth are not the same as the foundational strategies.
Their goals are different and the good ones can be used over and over again to generate results after results.
Growth strategies rely on the foundations being in place. They are specifically designed to give you replicable and scalable campaigns and activities to drive growth, generate sales, add customers, build community, expand alliances, extend your offering, expand your reach, drive traffic to your website. and increase the number of customers, the volume per customer and your overall sales and profitability.
Limited only by our imaginations, growth strategies can include:
Lead magnet and special offer campaigns
New product and service launches
The creation and promotion of a bundled service offering
Using free group events, webinars, and live social events as lead magnet
Creating a paid group even and/or webinar
Membership drives and ‘member get a member’ campaigns
Activities designed to grow social following and community
The review of past offerings to identify any potential gems that can be revitalised
Develop and market a DIY ‘starter’ offering as a lower-priced lead magnet
Traditional, digital and social advertising campaigns
The translation of past webinar or event content into a DIY course/program with accompanying promotional campaign.
Add a signature event to the mix - in person event, conference, destination retreat.
The launch of a paid membership option for an ongoing member academy or community with ongoing value
The addition of a corresponding line of merchandise
Create a new customised mailing/data list of key prospects and outreach campaign with a with a specific introductory offer
Develop and launch a virtual version of traditionally in person paid events